Generative artificial intelligence (AI) is increasingly transforming higher education by enhancing teaching methodologies, automating administrative tasks, and supporting research initiatives. Faculty adoption of generative AI is crucial for maximizing its potential benefits; however, its acceptance remains inconsistent due to factors such as…

The Technology Acceptance Model (TAM), proposed by Fred Davis in 1986, is a foundational framework for understanding technology adoption, emphasizing Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) as key determinants of Intention to Use (ITU). While Attitude Toward Using (ATU) was initially central to TAM, it was later omitted in…

The current study is an attempt to bring to light the influence of Open AI adoption among users regarding the Indian Higher Education system by incorporating the TCT and TTF models. A questionnaire was designed to collect the data from 571 participants associated with higher education in India. The developed model with Perceived usefulness,…

As its number of users increases, TikTok needs to focus on user retention. One such effort involves answering educational needs through social media. The purpose of this study is to analyze the factors affecting the continuance intention of TikTok users to obtain higher educational content. Data from this study were collected through online…

This paper develops a managerial-influence perspective in the context of e-learning technology in higher education. Drawing on principal-agent theory and the information systems (IS) continuance model, a new research model is developed and tested. The study finds support for the effects of goal congruence between managers and educators and…

E-learning systems are widely deployed in higher education institutions but sustaining students' continued use of e-learning systems remains challenging. This study investigated the relationship between e-learning engagement, flow experience and learning management system continuance via a mediated moderation interaction model. The context of the…

This triangulation mixed methods study employed the Technology Acceptance Model (TAM) to investigate the factors affecting continuance intention toward Coursera MOOCs blended learning (CMBL) with undergraduate students at a Vietnamese private higher education institution (HEI). IBM AMOS version 24 was employed, with which Confirmatory Factor…

Open Educational Resources (OER) have become widespread, but constantly lack adoption. The various studies that address this lack predominantly focus on structural causes (e.g. lack of time, legal uncertainty) while omitting individual factors. However, the latter especially can yield insights into the 'black box' of individual drivers for OER…

The findings of this study reveal that it is unlikely for the interaction effects of situational context, namely educational technology experience (EXP), training frequency (TF), voluntariness (VOL), and class size (CSIZE), to influence accounting educators' intention to adopt educational technology. The original Technology Acceptance Model (TAM),…

Massive Open Online Courses (MOOCs) are emerging as the new trend for modern higher education institutions. Student acceptance is viewed as the key determinant for the success of MOOCs. This study intends to examine factors influencing higher education students' behavioral intention to adopt MOOCs. Thus, this study proposes the use of a modified…

This study explores to identify the factors and barriers influencing the diffusion of knowledge in higher learning institutes in India. Several adoption theories and models have been explored. Relevant literature has been studied in the Indian context. This has helped to conceptualize the essence of diffusion of knowledge in educational…

The tremendous and rapid developments in the information and communications technology sector as well as mobile devices have resulted in modern technologies, one of which is Mobile Learning (M-learning). M-learning is a new technique for learning that helps students to do their educational activities and access the learning materials easily…

This study aims to explore the attitudes and practices of Iraqi EFL teachers regarding formative assessment (FA). A total of 102 teachers from primary school to university filled in the Arabic version of Teachers' Conceptions and Practices of Formative Assessment Questionnaire. The questionnaire was translated from English into Arabic first and…

This research studies on the e-learning services acceptance in higher education institutions in Brunei Darussalam. This research has seven hypotheses, relating to independent, intermediary, and dependent variables. The independent variables include lecturer's characteristics, design of learning contents, teaching materials, and playfulness; while…

The world has witnessed a major pandemic that has threatened the status of education across the globe. Such a crisis highlights the importance of education technology, which has not been an influential part of Kuwait's education until the onset of COVID-19. Delays and interruptions of the academic year disrupted the lives of many students around…