Human social evolution depends in part on using language persuasively to secure cooperation. Rhetoric emerged in the West over two thousand years ago as a deliberate cultural construction. Though often misunderstood today, rhetoric is fundamental in general education programs that teach students how knowledge is forged in agreement and applied.…

Conformity--defined here by the fact that an individual displays a particular behavior because it is the most frequent the individual witnessed in others--has long been recognized by social psychologists as one of the main categories of social influence. Surprisingly, it is only recently that conformity has become an active topic in animal and…