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Peer reviewedMayerberg, Cathleen Kubiniec; Bean, Andrew G. – Applied Psychological Measurement, 1979
Evidence is presented for the existence of two types of factors when semantic differential data are factor analyzed by treating each concept-scale combination as a variable: (1) factors defined by scales within given concepts; and (2) factors defined by scales across concepts. (Author/MH)
Descriptors: Attitude Measures, College Freshmen, College Mathematics, Factor Analysis
