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Vocational Interests and Personality Awareness for Advertising Students: An Experiential Approach.
Rosenblatt, S. Bernard; And Others – 1977
To enable advertising majors to better understand themselves in relation to their career aspirations, a two-part testing and evaluation program was developed. Data for the 39 college students who participated in the program were gathered using a computer analyzed interest inventory and a self-projective instrument. The self-projective instrument…
Descriptors: Advertising, Communication (Thought Transfer), Educational Research, Higher Education