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McAdams, Katherine C. – Newspaper Research Journal, 1993
Investigates whether news stories that are easier to read will be more positively evaluated by readers. Finds no support for that hypothesis. Suggests that intriguing topics might attract and challenge all readers and potential readers because reader interest appears to be accompanied by a host of other positive reactions. (RS)
Descriptors: Higher Education, News Writing, Readability, Readability Formulas
Spiegel, Glenn; Campbell, John J. – 1985
The Flesch readability index yields meaningful information about the responses of readers to texts. Because the formula is so simple, a group of English teachers wrote a program in BASIC that would count some obvious surface features of a text and calculate Flesch scores. Among the programing problems encountered were counting words (taking into…
Descriptors: Computer Assisted Testing, Computer Software, Higher Education, Measurement Techniques