A 5-year effort to project a new and more realistic public image and to bring about improvements in student recruiting and fund-raising for a small, private, liberal arts women's college is described. The changes included offering bachelor's degrees for the first time and building pride and support among alumnae. (MSE)

The first 38 pages of the document describe the project designed to develop a coordinated, comprehensive system to deliver community services and continuing education services throughout Maryland higher education institutions. Discussed are project objectives, operations, and accomplishments, the final evaluation summary, the impact on the…