In the present-day competitive landscape, the importance of image has increased significantly, whether it is on an individual level, within organizations, or on a larger scale. Image refers to the overall impression that a person holds in their mind regarding a concept, object, person, group, organization, institution, geographical region, or…

This experiment tested the ability of people to recall the locations of buildings in a familiar campus setting. Ten graduate students represented the relative locations of buildings by pairwise distance judgments and by direct mapping of locations on a Tektronix cathode ray terminal. Both methods led to accurate judgments. (Author/CTM)

This experiment investigated preferences for the location of facilities in an ideal town. Ten graduate students represented the relative locations of facilities (home, school, factory) by two methods: (1) pairwise ideal distances on a 100-point scale and (2) direct planning of locations on a Tektronix cathode ray screen. (Author/CTM)

An overview that gives an introduction to the theories, terms, concepts, and prior research conducted on visualization is presented. This information is to be used as a basis for developing spatial research studies that lend support to the theory that the engineering and technical design graphics curriculum is important in the development of…

This article reviews two experiments on the mapping and planning of actual (campus buildings) and hypothetical (ideal town facilities) items in a two-dimensional space. Direct mapping (planning) techniques are preferred over the method of pair comparisons, especially for the actual environment. (See TM 504 879-880) (Author/CTM)

Discussed are the principles of Gestalt psychology and the history and future of the movement. A comparison of Gestalt, Behaviorist, and Structuralist ideas is included. The study of perception, learning, memory, and thinking from the Gestaltist point of view is described. (KR)

Describes a study of undergraduates that investigated the effects of mental imagery during training on posttest scores. Speed of retrieval time versus accuracy is discussed; perception of imagery use is examined; and treatments of experimental and control groups are described. (23 references) (LRW)