Describes heuristic-systematic information-processing model and risk perception--the two major conceptual areas of the analysis. Discusses the proposed model, describing the context of the data collections (public health communication involving cancer epidemiology) and providing the results of a set of three replications using the proposed model.…

Reports results from an experiment conducted to discover relationships between theatre audience members' information processing abilities and their responses to performed plays and to the characters in the play. (MH)

In an instructional message the contextual dominance is most often conveyed in the form of printed or spoken sentences. Within any sentence used in conjunction with a picture are nouns or phrases that directly relate to contextual elements within the picture. These are called referents since they refer to objects perceptible in the picture. This…

Preparing students to be both constructors and consumers of visual information will be an important responsibility for all teachers. This will mean giving learners the tools to go beyond what is merely visual to the deeper, human meanings that lie beneath. One important way that educators can prepare students to be wise visual consumers is to help…

The R.S. Wyer and T.K. Srull model suggests that when humans process information and store it in memory they create construct categories that are somewhat like storage bins. According to this model, when information is placed in these bins, it is stored in the order that it is received or used, with the most recently processed information always…