Creation of a framework for Brand and Reputation Metrics in Education represents a significant milestone in the field of marketing and communications in the sector. Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent…

For years engineering educators and researchers have tried to get more students from underrepresented groups interested in engineering as a career field and college major. Many interventions designed for high school students assume that students do not know about engineering careers and just need opportunities to learn about the field. The key may…

Marquette University and the University of Wisconsin have invested funds and energy into their local Milwaukee communities through community development and local partnerships. Despite criticism and costs, the projects have raised institutional profiles and improved reputations. (MSE)

Over a decade has gone by since the report of the Widening Participation Committee--"Learning works"--was presented to the Further Education Funding Council. Ten years on, this report asks how far have we come in the decade since "Learning works"? What progress have we made? And what barriers have we yet to overcome? Bringing…

The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…