The customer-based brand equity (CBBE) framework was developed for commercial buying purposes but has been applied in this study to institutional marketing, i.e. to MBA programs in Dutch business schools. Although academic institutions spend significant amounts of their budgets on Marketing, branding research for this field is still limited. To…

Critical studies on internationalisation of higher education (IHE) have addressed the uneven global geopolitics of knowledge production as reinforced and reproduced through policy making and mechanism of professional organisations. Yet it remains unknown about the dynamics of epistemic exchanges in between agents at multiple dimensions of IHE,…

Given the visibility and popularity of rankings that encompass the measurement of quality of post-graduate courses, for instance, the MBA (Master of Business Administration) or graduate studies program (MSc and PhD) as do global academic rankings--Academic Ranking of World Universities-ARWU, Times Higher/Thomson Reuters World University Ranking…

This exploratory study examines the dimensions that are relevant to brand reputation, particularly in the context of master's degree programmes. The data analysis is based on Vidaver-Cohen's "Business school quality dimensions and reputational attributes". The qualitative data for the case study comprise a student questionnaire and…

A modified Delphi technique was used to identify the factors that positively influence technology education teachers' decision to enroll in graduate education programs and the barriers to their enrollment in advanced degree programs. Two pairs of Delphi panels were established. The doctoral panels consisted of 15 recent doctoral graduates and 30…

The emerging status of undergraduate business education in the United States was studied through a 1978 survey of deans of American Assembly of Collegiate Schools of Business (AACSB) accredited undergraduate business programs, personnel executives from the largest U.S. corporations, and directors of AACSB accredited master of business…

This study surveyed graduate programs of Higher Education Administration within the Southeastern United States in order to identify programs perceived to be "excellent" and to profile their predominant characteristics. A 10-item survey instrument was developed and mailed to the program director, chair, or coordinator at all Southeastern…

Evaluation methods for master's degree programs should be substantially different from those currently used for doctoral degree programs. Three current methods, that of Beverley Hurlbert, that of Jack Gourman, and that using departmental reputations as the major criterion, are insufficient. Elements that should be included in the evaluation are…