Relationship marketing, a concept that focuses on attracting, maintaining, and building business relationships, has enhanced the profitability of businesses. The core of the relationship marketing approach in business is that resources are directed toward strengthening ties to existing customers on the proven premise that maintaining existing…

There has been an increasing call in the UK over the last decade for universities to become more entrepreneurial with a strengthening of university and industry/community links to contribute more significantly to the knowledge economy., and for UK higher education institutions (HEIs) to consider ways in which they can more actively engage in…

The author discusses several basic principles necessary in becoming an effective human relations advocate. (HMV)

Describes a process for circumventing concerns that a large college lecture class would be impersonal, intimidating, and counterproductive by linking together two related courses on human relationships and sexuality and designing assignments that stimulate a high level of student achievement. Course has been evaluated positively by students.…

Relates the growing concern (professional vs. public) over the role and professional standards of human relations group leaders. Presents a set of standards which fall into two main categories: entry criteria and maintenance criteria. A system of observation is discussed to help insure the implementation of standards. (PC)

The roots of the interpersonal communication program at the University of Kansas (Lawrence) lay in the human relations training program initiated there in the late 1940's. Probably the major contribution of human relations to interpersonal communication was in its focus on experiential learning through laboratory training. In the fall of 1967, an…

The task force study for the NACAC to which the entire September issue of ACAC is devoted, reviews the Constitution of NACAC in the light of changing and expanding needs of NACAC, and studies the relationship between NACAC and the State and Regional branches. (Author/EJT)

Examines effect of facilitative communication training on quality of teacher response to various student problems and to accompanying emotional states of anger, joy, or depression. Results indicated significant differences between trained and untrained groups. (Author)

This article describes several cautions and recommendations in regard to the use of skill-training programs. Whether the value of skill training is being overestimated is explored through a discussion of the process of skill training, skills vs. self as instrument, and perceptual psychology. (Author)

Determined how deeply the human-potential movement has penetrated university training programs in school administration. Indicates that a majority of the departments of educational administration in the nation take a dim view of the role of human relations training in preparing school administrators. (Author)

This curriculum model serves as a process for interrelating elements, factors, and participants, and directing them toward the goals of the School of Education and the Wisconsin Administrative Code. It implies a specified and measurable outcome, in which evidence about effectiveness is continuously available, making the model adaptive or…

One of 52 theoretical papers on school crime and its relation to poverty, this chapter discusses experiences in the Human Relations Program at the University of Minnesota. The program has developed from one that offers undergraduate and graduate courses in human relations to one that also responds to requests from community agencies other than the…

A course called "growth groups" was developed in an upper division baccalaureate nursing program to facilitate the unfolding of human relations skills in the nursing student. This article explains the unique dimensions of the course, its philosophical assumptions, its implementations, and its evaluation. (Editor/TA)

As a culminating experience of student teaching, a three-day debriefing seminar follows the final week of field experience. It affords opportunities for both a sharing of professional concerns and a program of human relations training for home economics teacher education candidates. (LRA)

It is important that ways be found for the resources of the university to be used in improving relations among the divergent and conflicting groups in local communities. The primary resource, education, can be used in creating new channels of communication. It can also bring together academicians, professionals in human relations, citizen leaders,…