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Zimpfer, Forest – Business Education Forum, 1989
The author discusses the planning and implementation of a course in international business communication. Topics covered include (1) planning the course, (2) developing an outline, (3) assembling course materials, (4) planning teaching strategies, (5) evaluating students, (6) recruiting students, and (7) planning for advanced courses. (CH)
Descriptors: Business Communication, Business Education, Course Descriptions, Course Organization
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Cere, Ronald – Canadian Modern Language Review, 1988
A program model designed to provide intercultural training and foster a global approach to professional education is described. The steps and components necessary to construct a foreign language intercultural course according to this model are outlined. (MSE)
Descriptors: College Second Language Programs, Course Organization, Cross Cultural Training, Educational Objectives
Haight, Robert – 1991
An infusion model for bringing a global perspective to business communication courses allows traditional course objectives to be met while presenting international material. In the typical 15-week term, the module begins with a four-week look at the traditional rhetorical patterns employed in business communication in the United States. It then…
Descriptors: Audience Analysis, Business Communication, College Curriculum, Comparative Analysis
Schilling, Donald G. – 1981
The paper discusses the choice of world history as a foundation course in the liberal arts college at Denison University, Ohio. It discusses why world history was chosen as a required course over the standard, introductory course, Western Civilization, compulsory in the 1960s. It also describes the kind and design of the world history course…
Descriptors: Comparative Analysis, Core Curriculum, Course Content, Course Descriptions
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May, Bruce E. – Journal of Teaching in International Business, 1997
Argues that existing methods of internationalizing the business curriculum can be applied in distance learning, an area of rapid growth in U.S. higher education. Presents a model for determining course objectives, using and developing faculty knowledge, organizing course content, determining delivery systems, promoting interaction, broadening…
Descriptors: Business Administration Education, College Faculty, Course Content, Course Organization
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DiLorenzo-Aiss, Janet; Dion, Paul – Journal of Marketing for Higher Education, 1996
A Fordham University (New York) initiative to internationalize its undergraduate business curriculum is described. The curriculum development project, designed to both stem declining enrollment and make the curriculum more relevant to business needs, included student surveys, grant proposal preparation, assessment of local program competition,…
Descriptors: Business Administration Education, Case Studies, College Faculty, College Outcomes Assessment