At a time when few copywriting jobs are available for new graduates, enrollments in advertising are exploding. An advertising educator set out to change students' perceptions that in advertising only copywriting requires imagination by developing a course called "Advertising and Innovation" which was designed to force students to use…

The following is a review of creativity courses and programs offered at universities in Europe, North America, Japan, and China. Creativity courses and programs occur in a variety of disciplines, but are found most frequently in fields such as business; education and psychology; and engineering, science, and technology. This paper provides…

Teachers (n=101) of undergraduate and graduate level courses in creativity were surveyed concerning their beliefs about creativity, their goals for a creativity course, and the course activities. The study found consistency in the description of the goals, experiences, assignments, and evaluation procedures valued by respondents. Tables detail…

This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 15 titles deal with a variety of topics, including the following: human sexual information, behaviors, and attitudes in fiction for young people; affective responses of adolescents to a poem; objectives for the junior high…