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Peer reviewedKaynama, Shohreh A.; Smith, Louise W. – Journal of Marketing for Higher Education, 1996
A study found that using consumer behavior and decision models to guide students to a major can be useful and enjoyable for students. Students consider many of the basic parameters through multi-attribute and decision-analysis models, so time with professors, who were found to be the most influential group, can be used for more individual and…
Descriptors: Academic Advising, Behavior Patterns, College Administration, College Faculty
Peer reviewedLaursen, Per R. – Scandinavian Journal of Educational Research, 1993
An attempt to integrate psychological and sociological theories of student choice of higher education courses by drawing on the structuration theory of A. Giddens is discussed. Empirical support is given through studies of Danish higher education admission and student course selection by 1,084 secondary school graduates. (SLD)
Descriptors: Academic Aspiration, Behavior Patterns, College Admission, Course Selection (Students)
