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Garber, Lawrence L., Jr.; Hyatt, Eva M.; Boya, Unal O.; Ausherman, Babs – Marketing Education Review, 2012
To understand how learners of respective types respond to marketing games, a joint space generated by canonical correlation analysis is used to recreate Kolb's learning style-type plot and locate business students as points within it according to their learning style types. Two hundred twenty-three undergraduate students played The Marketing Game!…
Descriptors: Cognitive Style, Marketing, Multivariate Analysis, Correlation
Keengwe, Jared – IGI Global, 2013
With advancements in technology continuing to influence all areas of society, students in current classrooms have a different understanding and perspective of learning than the educational system has been designed to teach. Research Perspectives and Best Practices in Educational Technology Integration highlights the emerging digital age, its…
Descriptors: Higher Education, Learner Engagement, Educational Technology, Transformative Learning
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Rassuli, Ali; Manzer, John P. – Journal of Education for Business, 2005
Considerable attention has been given to the efficacy of team-learning pedagogy, yet the methodology remains underused among educators in institutions of higher education. We suggest that the perception of success is antecedent to greater acceptance and use of this teaching style. Educators and students alike must experience the value creation…
Descriptors: Cooperative Learning, Teaching Methods, Higher Education, Multivariate Analysis
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Kelly, Anthony E.; O'Donnell, Angela – Journal of Educational Computing Research, 1994
Describes research that investigated the study strategies of preservice teachers through the use of a hypertext program that monitored lecture note review strategies of individuals and dyads. Highlights include learning from lectures; the use of pretest information; and differences in dyad and individual review strategies. (Contains 28…
Descriptors: Comparative Analysis, Computer Assisted Instruction, Cooperative Learning, Higher Education
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Lowther, Deborah L.; Sullivan, Howard J. – Educational Technology Research and Development, 1994
Reports on a study investigating perceptions of K-12 teachers, educational technology faculty, and educational technology graduate students about instructional design, cooperative learning, learner control, school reform, computers and media, and implementation of a key practice in each area of their teaching. (49 references) (KRN)
Descriptors: Beliefs, Comparative Analysis, Computer Assisted Instruction, Cooperative Learning