Descriptor
| Business | 1 |
| Clothing | 1 |
| Content Analysis | 1 |
| Females | 1 |
| Higher Education | 1 |
| Mass Media Role | 1 |
| Measurement Techniques | 1 |
| Measures (Individuals) | 1 |
| Media Research | 1 |
| Soap Operas | 1 |
Author
| White, Sylvia E. | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedWhite, Sylvia E. – Communication Research Reports, 1995
Describes development of an objective content analytic category scheme for measuring the sexiness of women's business attire in media presentations. Finds women's business attire in television soap operas significantly more provocative than real-world attire. Finds a significant positive correlation between the degree of sexiness as measured by…
Descriptors: Business, Clothing, Content Analysis, Females
