Descriptor
| Advertising | 1 |
| Class Activities | 1 |
| Concept Formation | 1 |
| Creative Activities | 1 |
| Creative Development | 1 |
| Higher Education | 1 |
Source
| Journalism and Mass… | 1 |
Author
| Cotzias, Constantin G. | 1 |
Publication Type
| Guides - Classroom - Teacher | 1 |
| Journal Articles | 1 |
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Peer reviewedCotzias, Constantin G. – Journalism and Mass Communication Educator, 1996
Describes a technique that demystifies the creative process and teaches advertising students to understand that creativity is nothing more than taking something ordinary (a product) and looking at it from an extraordinary point of view (an ad). (SR)
Descriptors: Advertising, Class Activities, Concept Formation, Creative Activities
