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McKenzie-Mohr, Doug; Smith, William – 1999
This book discusses incorporating community-based social marketing techniques programs. The first chapter explains why programs that rely heavily on conventional methods to promote behavior change are often ineffective, and introduces community-based social marketing as an attractive alternative for the delivery of programs. Chapter 2 describes…
Descriptors: Community Education, Higher Education, Program Design, Program Development
Download full textSargent, Thomas A. – 2000
Mindful of the need for quality professional development and its characteristics, large numbers of educators are self-selecting to participate in workplace/community learning (WCL) experiences. Viewed as an alternative to less desirable forms of traditional professional development, WCL displays characteristics of high-quality professional…
Descriptors: Adult Learning, Check Lists, Community Education, Educational Benefits
