This study investigates the use of design elements in the advertisement posters on the Facebook pages of ten Thai universities, comprised of five government and five private institutions. Using the Multimodal Corpus Analysis Tool (MCAT), the study systematically analyzed the color characteristics and dominant colors employed in the universities'…

A study investigated whether informational graphics help attract the reader to a newspaper story, prolong reader interaction, and increase reader knowledge. Five versions of a small informational graphic and a related 10-inch non-lead story published on the bottom of a newspaper page were tested on 300 participants (a non-probability sample of…

A study examined the expectation that videotaped male models would be rated similarly to ratings previously found in research literature for red, blue, and monotone hues, and high, medium, and low levels of color saturation. Using a Graeco-Latin Square design, the ratings of 147 subjects (communications students at the University of Utah) were…

A study tested two alternative theories about the role of color in visual learning: first, that color provides an additional dimension of realism which results in the learner attaining a more complete image of the object or event and second, that color functions only as a coding device which facilitates the storage and retrieval of the image. Two…

Presents a study designed to investigate the interaction between the cognitive style of field dependence/field independence and ability to recognize ground color change of a visual. A significant difference in recognition scores based on ground color change collapsing across cognitive style is reported. Implications for instructional design are…

The purpose of this study was to examine the effect that coding (black and white, and color) and testing mode (visual/verbal) has on the achievement of students categorized as field independent (FID)/field dependent (FD) learners. One hundred eighty-three students enrolled in basic college level educational psychology courses were classified as…

This study examined the effects of color on information processing strategies of internal and external locus of control learners. Specific objectives were to: (1) examine the instructional effectiveness of two types of visualized instruction in facilitating achievement for students with different learning styles; (2) determine whether an…

Visual literacy literature published during 1965-1975 was surveyed. Entries cited in psychological abstracts, dissertation abstracts, Scientific American, Resources in Education (RIE), and Current Index to Journals in Education (CIJE) were grouped under the following categories: definition, information transmission, advanced organization,…

This document contains selected conference papers all relating to visual literacy. The topics include: process issues in visual literacy; interpreting visual statements; what teachers need to know; multimedia presentations; distance education materials for correctional use; visual culture; audio-visual interaction in desktop multimedia; the…

The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…