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Razek, Joseph R.; Cone, Randy E. – Journal of Business Communication, 1981
Reports results of a survey on the readability of 12 recently published business communication textbooks. Shows that important differences in readability do exist and that the majority of texts were within or below the lower end of the undergraduate-level reading range. (PD)
Descriptors: Business Communication, Higher Education, Readability, Readability Formulas
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Nixon, Judy C.; Helms, Marilyn M. – Bulletin of the Association for Business Communication, 1991
Investigates whether readability is a key criterion for college and university professors in selecting textbooks. Finds that many selected textbooks are at too high a level for the students. Suggests that students have a difficult time learning when the text is even slightly above their level. (PRA)
Descriptors: Business Communication, Higher Education, Readability, Readability Formulas
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Wells, Barron; Spinks, Nelda – Bulletin of the Association for Business Communication, 1991
Investigates readability levels of correspondence sent out by Gulf Coast area business offices. Finds that a large majority of the correspondence sent out from the offices under study is written at too high a reading level. Finds also that the greatest problem lies in syllable intensity--the use of "big" words where everyday words would have…
Descriptors: Business Communication, Communication Research, Higher Education, Letters (Correspondence)
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Bogert, Judith – Bulletin of the Association for Business Communication, 1985
Points out that readability indexes can serve a useful role in the teaching of writing when used as they were intended to be used. Focuses on Gunning's Fog Index. (EL)
Descriptors: Business Communication, Communication Problems, Higher Education, Readability
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Courtis, John K.; Hassan, Salleh – Journal of Business Communication, 2002
Examines reading ease between the English and Chinese versions of 65 corporate annual reports in Hong Kong and the English and Malay versions of 53 annual reports in Malaysia. Notes that the English passages in Malaysian annual reports are easier to read than the English passages in Hong Kong annual reports. Suggests that different language…
Descriptors: Annual Reports, Business Communication, Chinese, Communication Research
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Selzer, Jack – Journal of Business Communication, 1981
Doubts the ability of formulas to predict readability and questions their use as aids in writing readable prose. Points out that formulas also hamper the teaching of business writing because they emphasize written products instead of the writing process. (PD)
Descriptors: Business Communication, Business Correspondence, Higher Education, Readability
Brown, Francis J. – 1978
The Gunning Fog Index of readability indicates both the average length of words and the difficult words (three or more syllables) in written material. This document describes a business communication course at Wayne State University in which students calculate the Gunning Fog Index of two of their writing assignments with the aid of the…
Descriptors: Business Communication, Class Activities, Computer Assisted Instruction, Computer Programs