Descriptor
| Behavior Patterns | 1 |
| Behavior Theories | 1 |
| Behavioral Science Research | 1 |
| Communication (Thought… | 1 |
| Data Analysis | 1 |
| Educational Experiments | 1 |
| Higher Education | 1 |
| Persuasive Discourse | 1 |
| Rhetoric | 1 |
| Speech Skills | 1 |
Source
| Quarterly Journal of Speech | 1 |
Author
| Larson, Charles | 1 |
| Sanders, Robert | 1 |
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Peer reviewedLarson, Charles; Sanders, Robert – Quarterly Journal of Speech, 1975
Reexamines existing research in persuasion by testing the predispositional and alignmental hypotheses. Evidence of past investigative failures is discussed and implications for future research are presented. (MH)
Descriptors: Behavior Patterns, Behavior Theories, Behavioral Science Research, Communication (Thought Transfer)
