Within the context of the telecom industry, this teaching case is an active learning analytics exercise to help students build hands-on expertise on how to utilize Big Data to solve a business problem. Particularly, the case utilizes an analytics method to help develop a customer retention strategy to mitigate against an increasing customer churn…

Discussed are the principles of Gestalt psychology and the history and future of the movement. A comparison of Gestalt, Behaviorist, and Structuralist ideas is included. The study of perception, learning, memory, and thinking from the Gestaltist point of view is described. (KR)