The changes in the advertising industry are rapid and dizzying. The advertising industry is going through structural change and advertising education faces a daunting challenge in keeping up with the real world. Advertising educators must recognize the urgency of revising the curriculum to address this challenge. If not, while the industry…

The use of computers in higher education teaching programs is discussed in 16 papers and reports. Applications of computers in teaching particular subjects including prehistory and anthropology, mathematics, Hindi, plant science, chemistry, language, medicine, drawing, statistics, and engineering are discussed in 10 of the contributions. The other…

Presents the latest hardware, and pedagogical and theoretical advances in computer-assisted language learning and describes an actual design implementation in a Spanish course. (Author/SED)

Assesses the advantages of computer-based instruction on speech education. Concludes that, while it offers tremendous flexibility to the instructor--especially in dynamic lesson design, feedback, graphics, and artificial intelligence--there is no inherent advantage to the use of computer technology in the classroom, unless the student interacts…

The first part of this document is the final report of a research project (1984-1989) on designing and implementing an intelligent multimedia tutoring system for repair tasks. The problem/goal and approach, equipment and implementation, experimental work, and results are discussed for three phases of research: (1) developing and testing an…

This paper describes GUIDON-WATCH, a graphic interface that uses multiple windows and a mouse to allow a student to browse a knowledge base and view reasoning processes during diagnostic problem solving. The GUIDON project at Stanford University is investigating how knowledge-based systems can provide the basis for teaching programs, and this…

This sabbatical report surveys some computer software presently being developed, already in use, and/or available, and describes computer use in several Massachusetts colleges. A general introduction to computers, word processors, artificial intelligence, and computer assisted instruction is provided, as well as a discussion of what computers can…

Discusses the use of hypertext for publishing and other document control activities in higher education. Topics discussed include a model of hypertext, called GUIDE, that is used at the University of Arizona Medical School; the increase in the number of scholarly publications; courseware development by faculty; and artificial intelligence. (LRW)

This project developed a new kind of computer simulation and explored its impact on teaching and learning in introductory biology. The aims of the project were to: (1) develop a flexible simulation environment that would permit students to design, build, and test realistic simulations; (2) support student experimentation with intelligent tutoring…

These proceedings include papers on such topics as authoring systems, computer-managed instruction, testing, instructional design, management education, simulations, intelligent computer-assisted instruction, and other areas related to computer-based education. Fifty-six papers and 104 abstracts are organized by Association for the Development of…