Institutions face both challenges and opportunities in communicating with external constituent groups, from marketing new programs to attracting visitors and soliciting alumni. A college or university's tight-knit community of students, alums, and friends adds a special dimension to the higher education experience; bonds formed in college often…

Advancement technology is reshaping the business of fundraising, alumni relations, communications, and marketing. Through all of these innovations, the backbone of advancement systems remains the constituent database. This article takes a look at advancement databases that track constituent data.

A chart of 40 alumni-development database systems provides information on vendor/Web site, address, contact/phone, software name, price range, minimum suggested workstation/suggested server, standard reports/reporting tools, minimum/maximum record capacity, and number of installed sites/client type. (DB)

Discusses the use of Total Quality Management (TQM) in education and describes the use of a database management system to evaluate and monitor university course effectiveness. Principles of TQM and feedback from students, faculty, administration, alumni, and employers to monitor the content and structure of various courses are included. (13…