Graduate programs in higher education administration and leadership have sought to equip students with the knowledge, skills, and competencies for higher education leadership; that is, to prepare globally minded leaders who can navigate the internal and external demands of, and for, higher education. With the use of the Lattuca and Stark model of…

Sources of information on the topic of academic planning are presented. (Author/MLW)

The purpose of this research is to discuss development of the Logistical Tracking System (LTS)1 and evaluate the changes in processes and procedures at the University of Texas-Dallas (UT-Dallas) that were due to implementation of a new type of technology. The chapter elaborates on the positive and negative aspects of designing and constructing a…

Developmental professions outline the steps and key concepts in the planning and evaluation of fund-raising goals and of the potential to obtain gift support for them. (Author)

A taxonomy of developmental planning considerations and corresponding areas in which institutional researchers and developmental professionals can collaborate to assess and improve fund-raising activities is presented. (MSE)

Each institution has an existing planning style, and new approaches to academic planning must take into account institutionalized planning practices. Four planning styles are examined: needs assessment, program data, retrenchment and reallocation, and economic incentives. (Author/MLW)

This paper describes how various formal planning approaches were developed and applied at Pennsylvania State University. Phases (horizontal reduction, vertical reallocation, strategic planning, and strategic management) are identified as are principles including planning for change on the margins and continuity, providing for feedback, and…

When real resources decline, demands change, or programs lose vitality, then a logical move is to reallocate resources to facilitate academic planning. Reallocation schemes and experiences at the University of Michigan-Ann Arbor and Oklahoma State University are described and compared. (Author/MLW)

A program focusing on recruitment of new freshmen at the University of Colorado at Boulder illustrates some major planning considerations in the development, implementation, and evaluation of a marketing plan. (MSE)

Information sources useful to newcomers in academic marketing are suggested. Citations focus on market research techniques, marketing strategies, and approaches to enrollment management. (MSE)

Five criteria for judging college or university performance indicators (PIs) used to guide strategic decision making are outlined. The criteria address: purpose; alignment of PIs throughout the organization or system; alignment of PIs across inputs, processes, and outcomes; capacity to accommodate a variety of evaluation methods; and utility in…

The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)

The contemporary context and some recent trends affecting college program reviews or evaluations, current options in purposes and practices, and impacts on programs and institutions are discussed. It is recommended that the process be viewed as a contribution to the general knowledge base for campus constituencies rather than as "right answers"…

The roles of incentives in academic decision making are examined, potential uses of incentives in academic decision making are suggested, and research projects that promise to increase the understanding of desirable uses of incentives in academic planning are proposed. (Author/MLW)

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)