Reveals that 46% of the time with television was spent in some activity instead of or in addition to looking at the TV. Notes that social interaction was the most common nonviewing activity for all viewers, followed by playing and eating for children and reading for adults. Considers how nonviewing behaviors occurred most often during programming…

Studied one aspect of communication competency: how people express emotions through verbal behavior. Found, among other conclusions, that references to unpleasant emotions outnumber references to pleasant emotions almost two to one. (PD)