Although many anecdotes suggest that creative insights often arise during mind wandering, empirical research is still sparse. In this study, the number reduction task (NRT) was used to assess whether insightful solutions were related to mind wandering during the incubation stage of the creative process. An experience sampling paradigm was used to…

Many techniques have been used to train creative problem-solving skills. Although the available techniques have often proven to be effective, creative training often discounts the value of thinking about applications. In this study, 248 undergraduates were asked to develop advertising campaigns for a new high-energy soft drink. Solutions to this…

In this study, novel and old scientific innovations (NSI and OSI) were selected as materials to explore the electrophysiological correlates of scientific innovation induced by heuristic information. Using event-related brain potentials (ERPs) to do so, college students solved NSI problems (for which they did not know the answers) and OSI problems…

This study investigated the effects of working in dyads and their associated gender composition on performance (solution rate and time) and process variables (number of impasses, number of passed solutions, and number of problem solving suggestions and interactions) in a set of classic insight problem solving tasks. Two types of insight problems…

College students (N=135) were presented with novel, ill-defined problems and asked to select concepts they thought would help solve the problems. The use of concepts organized around long-term goals was positively related to indices of solution quality and originality. (DB)