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Johnson, Dennis L. – AGB Reports, 1979
Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)
Descriptors: College Students, Competitive Selection, Educational Demand, Educational Needs
Nason, John W.; Axelrod, Nancy R. – Association of Governing Boards of Universities and Colleges, 1980
A practical guide to the process of selecting and appointing new college presidents is presented, based on a literature reivew, questionnaire responses, and institutional case studies. The following nine steps in the process are examined: (1) establishing the machinery of search and selection; (2) organizing the committee; (3) formulating the…
Descriptors: Administrator Selection, Affirmative Action, Check Lists, College Presidents
Peruniak, W. S.; And Others – 1978
Using a case study format, this paper examines and assesses the method of selecting applicants for admission to the bachelor of education program at Queen's University, Ontario, and relates this selection procedure to teacher performance following graduation. The class of 1971-72 serves as the focus of this study because of the extended and…
Descriptors: Admission Criteria, Admission (School), Case Studies, Competitive Selection
Sax, Linda J.; And Others – 1995
This publication presents national norms for 240,082 college freshmen in Fall, 1995 based on the 30th annual survey of incoming students at 473 two-year and four-year colleges and universities. Three major tables present the norms for type of institutional control for all freshmen and by sex; for universities by selectivity level and by sex; and…
Descriptors: College Freshmen, Competitive Selection, Educational Trends, Enrollment Trends
Astin, Alexander W.; And Others – 1994
This publication presents national norms for 237,777 college freshmen in fall 1994 based on the 29th annual survey of incoming students at 461 two-year and four-year colleges and universities. Three major tables present the norms for type of institutional control for all freshmen and by sex; for universities by selectivity level and by sex; and…
Descriptors: College Freshmen, Competitive Selection, Educational Trends, Enrollment Trends
Herman, Joseph – 1981
Admission policies and procedures in higher education institutions in East and West Europe were studied based on responses to a 1977 questionnaire sent to European countries and through additional study. The following topics are addressed: definitions of terms related to problems of access to postsecondary education; quantitative trends; admission…
Descriptors: Access to Education, Admission Criteria, Career Counseling, College Admission
Willingham, Warren W.; Breland, Hunter M. – 1982
The extent to which personal and academic factors are important in college admission decisions was studied in 1978, based on data on 25,000 applicants to 9 colleges (Colgate University, Williams College, Ohio Wesleyan University, Kenyon College, Kalamazoo College, Occidental College, Hartwick College, University of Richmond, and Bucknell…
Descriptors: Academic Achievement, Academic Persistence, Admission Criteria, Church Related Colleges
