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Yusuf Oc; Hela Hassen – Marketing Education Review, 2025
Driven by technological innovations, continuous digital expansion has transformed fundamentally the landscape of modern higher education, leading to discussions about evaluation techniques. The emergence of generative artificial intelligence raises questions about reliability and academic honesty regarding multiple-choice assessments in online…
Descriptors: Higher Education, Multiple Choice Tests, Computer Assisted Testing, Electronic Learning
Srikanth Allamsetty; M. V. S. S. Chandra; Neelima Madugula; Byamakesh Nayak – IEEE Transactions on Learning Technologies, 2024
The present study is related to the problem associated with student assessment with online examinations at higher educational institutes (HEIs). With the current COVID-19 outbreak, the majority of educational institutes are conducting online examinations to assess their students, where there would always be a chance that the students go for…
Descriptors: Computer Assisted Testing, Accountability, Higher Education, Comparative Analysis
Julia Jochim; Vera Kristina Lenz-Kesekamp – Information and Learning Sciences, 2025
Purpose: Large language models such as ChatGPT are a challenge to academic principles, calling into question well-established practices, teaching and exam formats. This study aims to explore the adaptation process regarding text-generative artificial intelligence (AI) of students and teachers in higher education and to identify needs for change.…
Descriptors: Artificial Intelligence, Student Needs, Higher Education, Technology Uses in Education