The U.S. Supreme Court's decisions in 2003 in the affirmative action cases of "Gratz v. Bollinger" (2003) and "Grutter v. Bollinger" (2003), sometimes referred to as the "Michigan cases," provided the first indication of the role that race-conscious admission policies will play in higher education in the new century since the Court's decision…

The applicability of marketing research to development of college programs in collaboration with other institutions or individuals is discussed. It is recommended that college administrators conduct ongoing environmental scanning to identify major opportunities for joint programs, forming research groups to screen basic ideas and explore program…

Importance-performance analysis, a marketing research technique using analysis of consumer attitudes toward salient product or service attributes, is found useful for colleges and universities in developing marketing strategies, particularly when competition is considered as an important dimension. Data are drawn from a survey of 252 students at 1…

A discussion of health services research looks at its nature, sources, funding, and use. The role of academic health centers as producers and users and as leaders in building future health care is examined. Their leadership in this area is seen as crucial, superseding other demands on academic health centers. (MSE)

Developments in humanities scholarship are moving in surprisingly congruent directions. Far from competing with proper attention to pedagogy, they provide solid bases for curricular coherence and teaching effectiveness. New integrative themes crossing disciplinary lines in humanities, focusing here on history, can help fulfill several humanities…

Evaluates the success of the Cornell Tradition Program, designed to encourage current undergraduate aid recipients to give back to the university after graduation. Results indicate institutional efforts can have a positive impact on the long-term giving behavior of alumni. The Input-Commitment-Environment-Output model used shows promise as a tool…

A review of some alumni research conducted at Stanford University (California) and the ways the findings have been used indicates the range of development and alumni-relations issues for which market research can be valuable. It also demonstrates the value of ongoing, rather than occasional, research. (Author/MSE)

Pasteur's quadrant is offered as a framework for escaping the dichotomy of "applied" vs. "basic" research. By focusing on research inspired by the community or society's needs, and which also draws on or creates appropriate theory, public universities can alter faculty's research agenda so that the total contribution of university research to the…

Describes personal experiences with university research and development. Criticizes university research as ineffective and inwardly focused, resulting in a concept of scientific research that negates the notion of economic development. Complains that the focus of study no longer contributes to an increase in consumable wealth. Urges that…

A survey of 250 colleges and universities gathered information on the use of market research concerning admitted applicants. Results indicated over half the institutions use market research and offer information about specific methodologies, budgetary support, and use of results. A content analysis of questionnaires used is also presented.…

This article proposes that a feasibility study should precede a major college fund-raising campaign. Issues to consider include what such a study can accomplish, what makes it credible, who should do it and when, how to determine who should be interviewed, time requirements, costs, consultant role, and expectations. (MSE)

Review of literature concerning the use of program review in higher education lists sources discussing the review process, focusing on the links between program review and other institutional processes, and addressing application of program review principles and practices to different higher education settings. Critical factors for successful use…

Issues in technology transfer of inventions created through federally-funded, university-based research are reviewed, and the role of the Patent and Trademarks Amendments Act of 1980 in changing the presumption of title is discussed. (MSE)

Based on experience in two different university-based social research centers (SRCs), the author discusses factors influencing support for university-based SRCs, the difficulty of transferring research findings from the SRC to the outside world, and how the social context influences the role research administrators play in this type of research…

This study examined the relationship between scholarly publication by faculty teaching in library and information science programs and 18 selected variables. Six variables were found to be predictors of faculty productivity: highest degree earned, size of faculty, years elapsed from bachelors's to highest degree, program type, prestige of program,…