Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…

In studies of the SAT, correlations of SAT scores, high school grades, and socioeconomic factors (SES) are usually obtained using a university as the unit of analysis. This approach obscures an important structural aspect of the data: The high school grades received by a given institution come from a large number of high schools, all of which have…

The aim of this study was to appraise whether different forms of the Scholastic Aptitude Test (SAT) used since the mid 1970s varied in their correlations with academic performance criteria in the same cohort of examinees. A 1975 form and a 1985 form were administered to equivalent samples of high school juniors, and self-reported grade-point…

Each of the three studies in this report examines a different aspect of the basic question of what the four item types (analogies, antonyms, reading comprehension, and sentence completion) on the Scholastic Aptitude Test (SAT) verbal section are measuring and of whether a change in the relative emphasis on the various item types would enhance the…

To study whether different forms of the Scholastic Aptitude Test (SAT) used since the mid-1970s varied in their correlations with academic performance criteria, 1975 and 1985 forms were administered to 1,554 and 1,753 high school juniors, respectively. The 1975 form did not have greater validity than the 1985 form. (SLD)

The relationship between scores on the American College Test (ACT) and grade point averages of first-time college freshmen after the first year of study was investigated by correlating ACT composite scores and grade point averages (GPAs). ACT scores and GPAs were obtained for 100 first-time freshmen at an urban state university in Illinois. There…