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Quinn, Sandra Crouse; Hilyard, Karen M.; Jamison, Amelia M.; An, Ji; Hancock, Gregory R.; Musa, Donald; Freimuth, Vicki S. – Health Education Research, 2017
Adult influenza vaccination rates remain suboptimal, particularly among African Americans. Social norms may influence vaccination behavior, but little research has focused on influenza vaccine and almost no research has focused on racially-specific norms. This mixed methods investigation utilizes qualitative interviews and focus groups (n = 118)…
Descriptors: Behavior Standards, Social Behavior, Communicable Diseases, Immunization Programs
Vet, R.; de Wit, J. B. F.; Das, E. – Health Education Research, 2011
This study assessed the effects of role models in persuasive messages about risk and social norms to increase motivation to obtain hepatitis B virus (HBV) vaccination in men who have sex with men (MSM). MSM at risk for HBV in The Netherlands (N = 168) were recruited online via a range of websites and were randomly assigned to one of four…
Descriptors: Role Models, Health Promotion, Immunization Programs, Diseases

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