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Gregson, Jennifer; Sowa, Marcy; Flynn, Heather Kohler – Journal of Nutrition Education and Behavior, 2011
Objective: To evaluate the partnership structure of the "Network for a Healthy California" ("Network"), a social marketing program, from 2001-2007, to determine if California's program was able to establish and maintain partnerships that (1) provided access to a local audience, (2) facilitated regional collaboration, (3)…
Descriptors: Network Analysis, Marketing, Counties, Social Networks
Sugerman, Sharon; Foerster, Susan B.; Gregson, Jennifer; Linares, Amanda; Hudes, Mark – Journal of Nutrition Education and Behavior, 2011
Objective: To determine whether fruit and vegetable consumption among California adults significantly increased from 1997-2007. Design: Biennial telephone surveillance surveys of California adults' dietary practices. Participants: California adults (n = 9,105 total all 6 surveys). Intervention: Surveillance data reporting. Main Outcome Measures:…
Descriptors: Eating Habits, Adults, Behavior Change, State Programs
Fourney, Andrew; Gregson, Jennifer; Sugerman, Sharon; Bellow, Andrew – Journal of Nutrition Education and Behavior, 2011
From 2004-2008, capacity to conduct program evaluation was built among the "Network for a Healthy California's" 48 largest local partners. Capacity building was done within a framework of Empowerment Evaluation and Utility-Focused evaluation. Tools included: a Scope of Work template, a handbook, a compendium of surveys, an evaluation…
Descriptors: Program Evaluation, Nutrition, Technical Assistance, Nutrition Instruction

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