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Applying Social Marketing Principles for Community-Based Cancer Screening Programs: Two Case Studies
Peer reviewed
Direct linkSimona C. Kwon; Julie A. Kranick; Nadia S. Islam; Laura C. Wyatt; Shilpa Patel; Gulnahar Alam; Perla Chebli; Joseph Ravenell; Perry Pong; Sara S. Kim; Victoria H. Raveis; Chau Trinh-Shevrin – Health Education & Behavior, 2025
Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered…
Descriptors: Marketing, Community Programs, Screening Tests, Immunization Programs
Tolma, Eleni L.; Stoner, Julie A.; Thomas, Cara; Engelman, Kimberly; Li, Ji; Dichkov, Aleksandar; Neely, Norma – American Journal of Health Education, 2019
Background: Breast cancer is an important public health issue among American Indian/Alaska Native (AI/AN) women. However, there are very few published studies describing the evaluation of breast health promotion programs among AI/AN women. Purpose: To describe the formative evaluation of a multicomponent intervention to promote mammography…
Descriptors: American Indians, Females, Cancer, Public Health
Patel, Kushal; Ukoli, Flora; Liu, Jianguo; Beech, Derrick; Beard, Katina; Brown, Byron; Sanderson, Maureen; Kenerson, Donna; Cooper, Leslie; Canto, Marie; Blot, Bill; Hargreaves, Margaret – Health Education & Behavior, 2013
The purpose of the study was to assess the impact of an educational intervention on prostate cancer screening behavior and knowledge. Participants were 104 African American men, 45 years and older, who had not been screened for prostate cancer with a prostate-specific antigen and/or digital rectal exam within the past year. All participants…
Descriptors: African Americans, Males, Cancer, Screening Tests
Download full textDong, Xinqi; Li, Yawen; Chen, Ruijia; Chang, E-Shien; Simon, Melissa – Journal of Education and Training Studies, 2013
Background: Health education is one of the proven ways to improve knowledge and change health attitudes and behaviors. This study is intended to assess the effectiveness of five health workshops in a Chinese community, focusing on depression, elder abuse, nutrition, breast cancer and stroke. Methods: A community-based participatory research…
Descriptors: Health Education, Workshops, Elder Abuse, Nutrition
