The extended parallel process model (EPPM) is receiving increasing attention in many undergraduate and graduate persuasion and health communication textbooks and classes. The EPPM is concerned with the effect of four variables on behavior: (1) perceived susceptibility; (2) perceived severity; (3) response-efficacy; and (4) self-efficacy. The first…

Weapons violence is a major public health problem that especially impacts minority youth. Interventions designed to reduce weapon use by youth are categorized as educational/behavioral change, legal, and technological/environmental. Few educational programs currently exist, but those that do largely concern firearm safety courses, public…