In addition to reporting on the technology of needs assessment and evaluation, these guidelines examine the context in which certain technologies should be employed, the opportunities/limitations of different methodologies, and the rationale for assessing needs and evaluating. The guidelines, intended for personnel at various levels and different…

This guide presents an overview of marketing and its potential value in continuing education programs for nurses. The first portion of the guide briefly discusses the concept of marketing. It contains definitions of key marketing concepts (product, place, price, and promotion), discussion of the basic tenets of marketing (consumer needs…

Because it is based on the premise that learning is a lifelong process and that citizen involvement is essential to neighborhood problem solving, community education is particularly attuned to the current needs of cities and can be a major vehicle for cities attempting to provide convenient, comprehensive health services in an efficient,…

This bulletin brings to its readers a discussion presented with a view to focusing attention upon this very important educational field of school health work. In Part I, Commissioner Studebaker discusses General Administrative Policies, including the relation of health education to public administration. Sections appearing in Part I include: (1)…