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| Dessoff, Alan L. | 1 |
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Dessoff, Alan L. – Currents, 1995
This article presents five basic guidelines for initiating a successful alumni merchandising program: (1) shop around for the best vendor; (2) decide what to sell; (3) manage merchandise properly; (4) watch out for risky business; and (5) get what you pay for. (MDM)
Descriptors: Administrator Attitudes, Alumni Associations, Fund Raising, Guidelines
