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Bryant, Carol A.; Courtney, Anita H.; McDermott, Robert J.; Alfonso, Moya L.; Baldwin, Julie A.; Nickelson, Jen; Brown, Kelli R. McCormack; DeBate, Rita D.; Phillips, Leah M.; Thompson, Zachary; Zhu, Yiliang – Journal of School Health, 2010
Background: Community-based prevention marketing (CBPM) is a program planning framework that blends community-organizing principles with a social marketing mind-set to design, implement, and evaluate public health interventions. A community coalition used CBPM to create a physical activity promotion program for tweens (youth 9-13 years of age)…
Descriptors: Physical Activities, Health Promotion, Prevention, Public Health

Eisner, Victor – Journal of School Health, 1970
This paper describes a potential supplement to new or existing community health programs. Title I of Public Law 89 750, the Elementary and Secondary Education Act, provides innovative and remedial educational programs for children in poverty areas. It encourages the inculsion of health components which can readily be incorporated into community…
Descriptors: Disadvantaged Youth, Federal Aid, Federal Legislation, Financial Support