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American Behavioral Scientist3
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Zaltman, Gerald; Lin, Nan – American Behavioral Scientist, 1971
The basic dynamic core of social change, the adoption and diffusion processes, evolves around an innovation. The tendency to adopt an innovation related to communicability of the innovation, its compatibility with other practices, its publicness, and the reversibility of its effects. (Author)
Descriptors: Adoption (Ideas), Bibliographies, Change Agents, Diffusion
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Morrison, Denton E. – American Behavioral Scientist, 1971
To explain social change, one must know not only about the aspiration level of individuals or about the resources available in the environment, but the coordination over time, of these two elements in relation to each other. (Author)
Descriptors: Aspiration, Disadvantaged, Group Dynamics, Interaction Process Analysis
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Kotler, Philip – American Behavioral Scientist, 1971
A framework involving five elements--cause, change agent, change target, channel, and change strategy--provides a useful framework for social action analysis. (Author)
Descriptors: Change Agents, Group Dynamics, Interaction Process Analysis, Models