In order to investigate the nature of character portrayals in U.S. television commercials, a content analysis was done on a random sample of 2,604 U.S. television commercials which were videotaped in March 1981. This analysis included both demographic characteristics and more subtle aspects of gender differences, such as concerns, relationships…

Describes a study of computer experiences and attitudes as well as computer and math anxiety among MBA students. Previous research is reviewed; gender differences are examined; correlations between specific computer experiences and attitudes are considered; and the relationships of experiences and attitudes with grades are discussed. (Contains 52…

Information coordination tasks are tasks that require concurrent performance of two or more component tasks and the subsequent coordination of component information. In this experiment, different procedures, componential and contextual, were used to train separate groups of college campus community members (n=35 and n=33) in a coordination task…

A series of profiles are presented, drawn from a Student Biographical Inventory questionnaire that asked students to rate themselves on a list of traits. The evaluations, obtained from 2710 entering students at Empire State College, have been grouped into two sets of analysis: traits reflecting the individual's success orientation and traits…

Two studies were conducted of students in grades 1-12 in Washington state to determine how children at various grade levels perceived males' and females' interest in using computers. A 46-item instrument was field tested using 124 students from three small school districts whose administrators had volunteered to participate. Four sections of an…

Summarizes six research studies relating to computers in education. The research areas include the use of computer-generated graphs in critical evaluation and in learning distance and velocity concepts, sex differences in graphing skills, student evaluation of courseware, career paths of women with technological education, and characteristics of…

An investigation of the continuing development of infants involved in a program of enriched group care is presented. The 30 advantaged infants had working mothers, and the 9 disadvantaged infants had nonworking mothers. In the original study, they were enrolled in private day care and involved in a program of total environmental care and parent…

In this booklet, charts and graphs present data from four divisions of the National Center for Health Statistics. The divisions represented are those concerned with vital statistics (births, deaths, fetal deaths, marriages and divorces); health interview statistics (information on health and demographic factors related to illness); health…

Visuals, like pictures, charts, diagrams, graphics, and the like, are widely used in education. However, there is little justification in the research literature for their use. The overall purpose of this exploratory study was to find out more about the processing of visuals or graphics in an educational task. Specifically, it was thought that…

Describes a study of first-year students at a university in Scotland that was conducted to determine their use of computers at home and in school, their knowledge about information technology, and reasons for not studying computing. Results are compared with two earlier studies to examine gender-related differences over time. (Contains 12…

The Anchor Test Study provides a method for translating a pupil's score on any one of eight widely used standardized reading tests for Grades 4, 5, and 6 to a corresponding score of any of the other seven tests, as well as furnishing new nationally representative norms for each of the eight tests. In addition, the Study presents new estimates of…

The Anchor Test Study provides a method for translating a pupil's score on any one of eight widely used standardized reading tests for Grades 4, 5, and 6 to a corresponding score of any of the other seven tests, as well as furnishing new nationally representative norms for each of the eight tests. In addition, the Study presents new estimates of…

The Anchor Test Study provides a method for translating a pupil's score on any one of eight widely used standardized reading tests for Grades 4, 5, and 6 to a corresponding score of any of the other seven tests, as well as furnishing new nationally representative norms for each of the eight tests. In addition, the Study presents new estimates of…

The Anchor Test Study provides a method for translating a pupil's score on any one of eight widely used standardized reading tests for Grades 4, 5, and 6 to a corresponding score of any of the other seven tests, as well as furnishing new nationally representative norms for each of the eight tests. In addition, the Study presents new estimates of…

The Anchor Test Study provides a method for translating a pupil's score on any one of eight widely used standardized reading tests for Grades 4, 5, and 6 to a corresponding score of any of the other seven tests, as well as furnishing new nationally representative norms for each of the eight tests. In addition, the Study presents new estimates of…