Descriptor
| Advertising | 1 |
| Audience Analysis | 1 |
| Creative Thinking | 1 |
| Grantsmanship | 1 |
| Higher Education | 1 |
| Journalism | 1 |
| Persuasive Discourse | 1 |
| Problem Solving | 1 |
| Program Proposals | 1 |
| Proposal Writing | 1 |
| Public Relations | 1 |
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Author
| Parsigian, Elise K. | 1 |
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| Guides - Non-Classroom | 1 |
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Parsigian, Elise K. – 1996
Suggesting that the need for creative thinking, creative problem solving, and creative presentations binds the components of the field of communication (journalism, advertising, and public relations), this book presents a guide to proposal thinking and proposal writing for anyone in the field of communication. The book helps readers evaluate,…
Descriptors: Advertising, Audience Analysis, Creative Thinking, Grantsmanship
