NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 3 results Save | Export
Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English
Peer reviewed Peer reviewed
Direct linkDirect link
Singh, Sukhdev; Bedi, Navkiran Kaur – Indian Journal of Applied Linguistics, 2013
Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It…
Descriptors: Foreign Countries, English (Second Language), Second Language Learning, Language Variation
Pashto Reader.
PDF on ERIC Download full text
Tegey, Habibullah; Robson, Barbara – 1992
This reader is the basic text for a set of instructional materials in Pashto. It consists of 45 authentic passages in Pashto script, each accompanied by background information, a vocabulary list, hints for scanning, comprehension exercises, and notes for detailed rereading. An introductory section offers study suggestions for the student. The…
Descriptors: Advertising, Grammar, Instructional Materials, Language Variation
Evaluating Language. Papers from the Annual Meeting of the British Association for Applied Linguistics (Essex, England, United Kingdom, September 1992).
Graddol, David, Ed.; Swann, Joan, Ed. – 1994
Papers from a British conference on applied linguistics address various aspects of evaluation and language. Articles include: "Grammar and Language Impairment: Clinical Linguistics as Applied Linguistics" (Paul Fletcher); "Putting Our Practice Into Theory" (Deborah Cameron); "Applied Linguistics as Evaluation of Theory and…
Descriptors: Advertising, Aphasia, Applied Linguistics, College Students