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Download full textMuposhi, Asphat; Dhurup, Manilall; Martin, Robert L.; Bhadury, Joyendu – London Review of Education, 2019
In recent years, Master of Business Administration (MBA) programmes and their curricula have been subjected to substantial scrutiny. However, the majority of studies have been confined to business schools in Western countries. By comparison, much less research is available on MBA programmes in developing countries, particularly those in Africa. In…
Descriptors: Masters Programs, Business Administration Education, Program Evaluation, Global Approach
Miller, Steven – Currents, 1988
Four things to keep in mind when involved in institutional marketing are identified: make sure the reality of the institution matches the image promoted; keep institutional image simple; tailor external relations program to meet the needs of a diverse constituency; and be persistent and consistent. (MLW)
Descriptors: Alumni, Global Approach, Higher Education, Imagination
