The research aims to identify the themes that leading universities worldwide focus on when constructing their image. The authors selected 50 international universities, leaders in the Times Higher Education World University Rankings (THE) for the year 2023, for the research. The research was carried out using content analysis. The material for…

With the ubiquity of the internet in every domain of life, university websites are considered an effective tool to create institutional image and communicate with internal and external constituents. Focusing on websites of four universities in China and South Korea who seek to become World-class universities, this study examined how these…

The discourse regarding globalisation and particularly 'global competition' has appeared in a range of socio-economic areas and higher education is no exception. Global competition has been the policy context in which a range of national excellence initiatives have been developed. These have often involved competitive processes with significant…

Purpose: This study aims to answer the research question: How to evaluate the structure of global university sustainability rankings according to the Berlin Principles (BP) framework. Design/methodology/approach: The authors investigated two global sustainability rankings in universities, The UI green metric World University Ranking (WUR) and the…

Higher education institutions (HEIs) often function in an environment where various institutional pressures force them to position themselves on a national-international orientation scale in order to gain legitimacy in the eyes of different constituents with different expectations. Empirical insights, however, on how HEIs respond to these forces…

Since the recent global paradigm shift in the governance of higher education toward business and marketing, internationally competitive education is increasingly considered as an asset for governments. Consequently, governments started to invest in education branding and marketing their educational systems. In Finland, national interest in…

Robert Fraser summarizes Ayi Kwei Armah's comments on the colonized educated African elite, as expressed in Armah's essay, "African Socialism, Utopian or Scientific?", as follows: After decades of domination the natives have developed massive inferiority feelings which manifest themselves in an acute dependency on their masters (Fraser,…