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Direct linkKethüda, Önder – Journal of Marketing for Higher Education, 2023
Positioning strategy and ranking are critical issues in an increasingly competitive higher education landscape. Unless there is conceptual congruence between positioning strategies and rankings, the signals may become diffused and confusing for prospective students. This paper seeks the congruence between positioning strategies and ranking. Since…
Descriptors: Marketing, Higher Education, Universities, Reputation
Shams, Farshid; Huisman, Jeroen – Journal of Studies in International Education, 2012
The aim of this article is to develop a framework that encapsulates the key managerial complexities of running offshore branch campuses. In the transnational higher education (TNHE) literature, several managerial ramifications and impediments have been addressed by scholars and practitioners. However, the strands of the literature are highly…
Descriptors: Higher Education, Multicampus Colleges, Foreign Countries, Global Approach
