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Direct linkKrzysztof Rybinski; Andrzej Wodecki – Journal of Marketing for Higher Education, 2024
Universities face tough choices about how to allocate tight budgets. A frequent question is whether a significant investment in research that is crucial for the university's position in rankings will make the university more popular and lead to higher revenues from tuition. This paper analyses how the ranking and popularity of universities are…
Descriptors: Reputation, Universities, Trend Analysis, Research
