This handbook was developed for high school teachers looking for new sources of timely information and ways to make courses more engaging and relevant to students. The American Community Survey (ACS) provides a wide online array of social, economic, and demographic information about the nation, states, and local communities. These data can be…

Geodemographics can pinpoint potential college students, increasing the cost effectiveness of recruiting processes for many institutions. The geodemographic analyst should be able to produce penetration reports, lifestyle profiles, high school profiles, maps, and zip code ranges. Costs vary greatly, and the result is information that the college…

The relative success of a college fund-raising campaign in the current uncertain financial climate depends on (1) whether the college is in an economically troubled area; (2) how far the institution is into its campaign; and (3) base of giving (whether corporate, middle-income individual donors, or old money in other fields). (MSE)

Examines the advantages of geodemography (the study of population characteristics within a geographic context) and predictive statistical modeling for college student recruitment, and describes a new College Board service combining the strengths of the two approaches with its education-specific data collected from college-bound students. (MSE)

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

A regular and well-managed program providing commentary articles for the op-ed page of local and regional newspapers can increase an institution's exposure and impress alumni and prospective students. Suggestions are given for starting such a program and for successful media relationships. (MSE)

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

Although knowledge of how the population of an area is structured and how it is constantly changing will not solve problems created by the changes, it will provide a basis for understanding the needs of an area and for better program planning. Population processes that produce growth or decline in areas include natural increase, migration, and…

Job opportunities in various fields are described for college students. Each description begins with a definition of the job, followed by a report of the tasks involved, usually with perceptions from young people in their twenties or thirties. Each job lists requisite educational, computer, and personal skills. The computer skills are rated from…

The problem of acquired immune deficiency syndrome (AIDS) in Europe and public health measures that can be taken to reduce the spread of infection are discussed. These guidelines cover: the magnitude of the problem in Europe, the virus and its mode of transmission, major clinical features of the disease, laboratory tests, possibilities of…

Techniques used by large and small institutions to trace and keep track of alumni are outlined, based on data from a national survey. Additionally, two articles on recordkeeping are presented. For 19 of the 27 institutions surveyed, information is provided on: institutional data regarding alumni population, staff assigned to tracing lost alumni,…

This preliminary conceptual framework and the 23 related guidelines have been prepared by specialists drawn from both developed and developing nations as a joint project of the International Institute for Aerial Survey and Earth Sciences (ITC). The project was designed to analyze linkages between natural resource based data and certain types of…

Demographic data based on the U.S. census of 1980 are presented and compared to data from the 1970 census. A series of charts, maps, graphs, and tables provide detailed statistical data on such things as population growth trends, population by race and age, educational achievement, number of people living alone, male and female occupations,…