The relative success of a college fund-raising campaign in the current uncertain financial climate depends on (1) whether the college is in an economically troubled area; (2) how far the institution is into its campaign; and (3) base of giving (whether corporate, middle-income individual donors, or old money in other fields). (MSE)

Examines the advantages of geodemography (the study of population characteristics within a geographic context) and predictive statistical modeling for college student recruitment, and describes a new College Board service combining the strengths of the two approaches with its education-specific data collected from college-bound students. (MSE)

Discusses the exchange of plants and animals that resulted from the contact between Europe and the Americas. Includes a table of percentages of the world's crops and animal populations in the western hemisphere. Describes the social disruption that resulted from the agricultural exchange by the spread of slavery and other exploitive labor…

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

Defines and describes the use of choropleth maps in geography instruction. Identifies the six basic steps for constructing choropleth maps and recommends their use in secondary classrooms. Includes five maps and two tables applying choropleth maps to Central American and Caribbean nations. (CFR)

Basic data about the demographic and family characteristics of first-year students at American graduate schools of business and management are presented, based on the Graduate Management Admission Council's New Matriculants Survey. Three sections are as follows: (1) individual demographic characteristics (distributions and crosstabulations of…

Reports on a research study in which college students used a statistical ordination method to reveal relationships among plant community structures and physical, disturbance, and spatial variables. Concludes that polar ordination helps students understand the methodology of plant geography and encourages further student research. (CFR)

The text of a classroom lesson on the distribution and use of the Portuguese language in African countries, written in Portuguese and containing an explanation of and practice in using the definite article with African place names, is presented. The lesson is accompanied by vocabulary notes in the margin, a list of questions on the text, and a mpa…

Data and analysis of the geographic distribution of students attending Athabasca University in Alberta, Canada, are presented. Attention is directed to student distribution by: Alberta census division, Alberta municipality, urban-rural area, and province and territory. Measurement of student representation is based on the extent to which Athabasca…

A regular and well-managed program providing commentary articles for the op-ed page of local and regional newspapers can increase an institution's exposure and impress alumni and prospective students. Suggestions are given for starting such a program and for successful media relationships. (MSE)

Describes a college class project in geographical survey research comparing the population characteristics in North and South New Jersey. Students made up their own questionnaires and decided on sampling procedures. Surveys revealed facts about population numbers, historical boundaries, employment, and residents' perceptions of regional…

This unit is designed to help social studies or science teachers incorporate ecological concepts into the teaching of science and Missouri geography. The unit includes: (1) a topic outline; (2) general unit objectives; (3) an introduction to basic biogeographical concepts; (4) descriptions of the glaciated prairie, unglaciated prairie, ozark, and…

A coherent, comprehensive communication plan to support college fund raising includes setting goals and objectives, determining target audiences, defining campaign themes, tying the plan to a campaign timetable and geographic priorities, determining the most effective tactics for delivering campaign messages, resolving cost questions, and…

Discusses effects of disease on the Atlantic basin after Christopher Columbus established contact between the hemispheres. Emphasizes the decimation of the native populations of the Americas when exposed to illnesses common in Eurasia and Africa. Relates the epidemics to the development of the slave trade and the rise of the middle class in…

Choropleth maps and scattergrams (scatter diagrams) provide a way for teachers to use available statistics from census tracts to map area differences among neighborhoods. This document describes and illustrates a method of constructing and comparing choropleth maps for selected Iowa communities. The use and construction of scatter diagrams as a…