U.S. Higher Education institutions (HEIs) have faced declining enrollment since 2011. At the same time, the generational cohort of first-time freshman changed from Millennials to Gen Z students, bringing with them a change in wants, needs, and values. A qualitative multiple case study was conducted to understand how to attract Gen Z students to…

The increased competitive nature of higher education institutions has caused many small private liberal arts colleges/universities to struggle economically. The cost of keeping such institutions viable is high. Many institutions have had to raise tuitions rates, which resulted in decreased enrollment numbers. As a result, many institutions have…

Higher education institutions, communities, and employers experience challenges as young professionals continually adjust their workplace-participation views and behaviours. Higher education institutions face changes in student demand for job-oriented training, and the associated attrition from established programmes is costly. Communities find it…

This quantitative inquiry aimed to investigate plausible generational differences among Hispanic learners in the context of e-learning. The investigation examined students' technology ability, learning activity preference, attitude towards technology use, and instructional strategy orientation at a Hispanic-serving institution (HSI) of higher…

Research comparing educational and occupational preferences of Russian students in the 1980s and 2010 shows that there has been a move to more pragmatic concerns, but also that more attention still needs to be given to providing young people with good information and better advice.

Given the state of the economy, lack of competitive jobs and decreasing number of voluntary retirements, by the year 2018 many institutions of higher education may see five generations working side by side. This study examined three of the four generations working at the University of Texas at El Paso (UTEP): Baby Boomers, who are those employees…

Increased difficulty in retaining millennial students (individuals born between the years 1982-2002) within or after the first year of attending a college or university has become an alarming problem facing higher educational institutions in the United States. This study explored the opinions and perceptions of freshman, sophomore, and…

While the perception exists that today's university students are digital natives, comfortable with all forms of new media and digital technology, previous research has suggested that there may be limits to our students' media savvy. This study considers the extent to which students possess competencies related to the message communication…

The monikers are many: (1) "Generation Y"; (2) "Echo Boomers"; (3) "GenMe"; (4) the "Net Generation"; (5) "RenGen"; and (6) "Generation Next". One name that appears to be gaining currency is "Millennials," perhaps as a way to better differentiate the current generation from its…

The purpose of this study was to analyze the impact of "Career Cruising"© on self-efficacy of deciding majors in a university setting. The use of the self-assessment instrument, "Career Cruising"©, was used with measuring the career-decision making self-efficacy in a pre and post-test with deciding majors. The independent…

In February 2009, the National Association of College and University Business Officers, with generous support from Aetna, Inc., brought together business officers from a wide range of academic institutions to identify practical solutions to the challenges facing their campuses. The specific objective of the group: to develop an understanding of…

This dissertation explores the applicability of a "stretched" Expanded Nigrescence theory (Cross and Vandiver 2001; NT-E) to the racial identities/attitudes of six First Generation U.S.-Born Africans (FGAs) at a predominantly White institution (PWI). This instrumental case study blended ethnographic techniques and surveys to tell the stories of…