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Understanding Value and Motivation: Analysis of Alumni from a US Undergraduate Business Degree
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Bozeman, Pamela L.; Eadens, Daniel W. – Education & Training, 2020
Purpose: As young people are seeking degrees that will help them with employment and as universities seek ways to increase enrollment and retention, the emphasis of the value of higher education has emerged as an important aspect in achieving these goals. The focus of this particular study, where a paucity currently exists, was to examine the…
Descriptors: Value Judgment, Educational Benefits, Motivation, Alumni
Examining US College Students' Career Information Sources across Three Decades
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Zondag, Marcel M.; Brink, Kyle E. – Education & Training, 2017
Purpose: The purpose of this paper is to examine the career information sources used by university students and identify whether the use of the various sources differs across three generational cohorts. Design/methodology/approach: A survey was administered to 322 students majoring in food marketing and related fields at 12 US universities. The…
Descriptors: Undergraduate Students, Occupational Information, Information Sources, Generational Differences
Gen Y Recruitment: Understanding Graduate Intentions to Join an Organisation Using the Theory of Planned Behaviour
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Warmerdam, Amanda; Lewis, Ioni; Banks, Tamara – Education & Training, 2015
Purpose: Using the Theory of Planned Behaviour (TPB) framework, the purpose of this paper is to explore whether the standard TPB constructs explained variance in Generation Y (Gen Y) individuals' intentions to join their ideal organisation. Design/methodology/approach: A mixed methods approach was used featuring qualitative and quantitative…
Descriptors: Foreign Countries, College Students, Behavior Theories, Generational Differences
Essential Elements for Recruitment and Retention: Generation Y
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Luscombe, Jenna; Lewis, Ioni; Biggs, Herbert C. – Education & Training, 2013
Purpose: Generation Y (Gen Y) is the newest and largest generation entering the workforce. Gen Y may differ from previous generations in work-related characteristics which may have recruitment and retention repercussions. Currently, limited theoretically-based research exists regarding Gen Y's work expectations and goals in relation to…
Descriptors: Goal Orientation, Recruitment, Career Development, Undergraduate Students
The Twenty-First Century Multiple Generation Workforce: Overlaps and Differences but Also Challenges and Benefits
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Helyer, Ruth; Lee, Dionne – Education & Training, 2012
Purpose: The purpose of this paper is to explore the issues around a multiple generational workforce and more specifically, the challenges and benefits for education providers and employers. Design/methodology/approach: Reviewing research papers, analysing academic texts, interrogating market intelligence and contextualising case studies, the…
Descriptors: Foreign Countries, Baby Boomers, Employment Patterns, Aging (Individuals)
E-Learning: Ageing Workforce versus Technology-Savvy Generation
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Becker, Karen; Fleming, Julie; Keijsers, Wilhelmina – Education & Training, 2012
Purpose: The purpose of this paper is to provide description and analysis of how a traditional industry is currently using e-learning, and to identify how the potential of e-learning can be realised whilst acknowledging the technological divide between younger and older workers. Design/methodology/approach: An exploratory qualitative methodology…
Descriptors: Electronic Learning, Industry, Generational Differences, Change Strategies